I’m Not That Desperate
This e-mail arrived today …
Dear Webmaster,
Hi there! Forgive the intrusion…On behalf of Anheuser-Busch, we are the agency that handles Rolling Rock beer, and frankly, we need your help.
We looked at well over 1500 sites, and we’re inviting you to participate BUT, we can only work with 150 of you. So, the first 150 who respond will become part of the Rolling Rock Webmaster Team (yes, you get something for helping). Read on.
Foul Ball is the latest in a series of videos you may have seen. The first two being Man Thong and Beer Ape. Foul Ball takes place at a baseball game where a foul ball ricochets all over the ball park, hitting a bunch of guys smack in the balls… Yes, it’s funny, and you WON’T see it on TV. It’s for Internet only.
Participation is easy, all you have to do is place our Rolling Rock Foul Ball banner ads on your site for two months and we’ll give you a $50.00 Amazon.com e-certificate. Down the road, we’d like to call on you again to help us with various marketing campaigns.
We’re already a little behind, and we need you to have the banners up as soon as the video is available. So, you MUST reply to this email within 3 days with your name and email address. We will send you an email with a link to watch the video, give you the details, and sign you up.
Yes, this is legitimate and we are really their advertising agency. Look at our website at http://www.biginteractive.com. This is a great opportunity if you want to make easy money and gain more exposure for your website. Let’s help each other out!
Looking forward to working with you.
FutureAngels.com needs your financial support to stay afloat, but I’m not so desperate as to take money for hyping a movie about baseballs drilling a man in the family jewels … although I suspect the slimier of the fan sites out there will be all over this …
FutureAngels.com 
After shaking off the effects of the 70’s/80’s microbreweries and foreign beer crazes I realized that I liked lighter, more refreshing beers. The only one of the above that fit was Pilzner Urquell but, WOW, was that stuff expensive. The wife also started getting tummy problems with her all-time favorite, Corona, so we discovered Rolling Rock in the mid-90’s to fill the void and we both love it. A couple of years ago I heard that Busch had bought RR and had high hopes that the beer would become more readily available and a little better priced. Yeah, beer isn’t so important to me that I’ll pay a lot for it (Blasphemer!!). I’m really sorry to see that they have sunk to this level for a very high quality beer. I guess they feel they need better market saturation or something. I don’t know if it’s still true but, not that long ago, Budweiser was the only mass-produced American beer that could pass German brewing regulations and they managed to keep quality advertising for that product (The commercials where the Clydesdales bow down to the “new” NY skyline and the farmer clapping for the Olympic torch guy both brought tears to my eyes – there, I said it!).
I’ll still like the beer but I hope Busch can improve the ad campaign. You are right to ignore it, Stephen.